On December 18, 2023,the Publicity Department of the Executive Committee of the Asian Winter Games held a meeting on the deployment of social publicity work during the 2023-2024 Harbin Ice and Snow season at the Asian Winter Games Edifice. The meeting stressed that it is necessary to mobilize the whole city to fully demonstrate the brand image of Harbin as "the hometown of Olympic champions", "the capital of ice and snow culture" and "the City of Two Asia Winter", quickly arouse enthusiasm of social publicity, and continue to create a good social atmosphere for the preparation of the Asian Winter Games.

Liu Zongwei, Executive Deputy Head of Harbin Publicity Department, Director of the Municipal Civilization Office, Deputy  Head of the Publicity Department of the Executive Committee of the Asian Winter Games, presided over the meeting and delivered a speech, and Lin Hui, Standing Committee of the Shuangcheng District Party Committee, Head of the Publicity Department, Executive Deputy Head of the Publicity Department of the Executive Committee of the Asian Winter Games, read the implementation plan of the social publicity work of the Asian Winter Games during the 2023-2024 Harbin Ice and Snow season. Other publicity units and members from Daoli District, Daowai District, Nangang District, Xiangfang District, Songbei District, Pingfang District Committee Publicity Department, Venue & Infrastructure Department of the Executive Committee of the Asian Winter Games and the Marketing Department of the Executive Committee of the Asian Winter Games attended the meeting.

The meeting focused on seven tasks related to urban landscape layout, urban visual planning, organization of urban mass cultural activities, organization of mass ice and snow sports, publicity of urban industrial and commercial enterprises, volunteer service and civilization work,  publicity of grassroots party building and governance system. At the same time, the meeting determined a work supervision system, making it clear that 4 days is a cycle, and the leading units should report their working progress and further plans with data, and inspection and supervision will be carried out at the end of December to ensure the effectiveness of the work.

The meeting stressed the need to raise awareness and implement the arrangements for the meeting without delay. The publicity of the snow and ice season should be closely combined with the publicity of the Asian Winter, and all units and departments must attach great importance to it and immediately take actions. The leading units should take responsibility and urge specific units to undertake specific work. To perform their duties, be sure to complete the task with great quality and quantity. The plan for the deployment of social publicity work during the 2023-2024 Harbin Ice and Snow season  is written in a careful and operational way, which means all units must cooperate well and form a working group to fulfill their responsibilities in limited times. To ensure that the publicity content covers the main streets, all publicity carriers, public transport, media platforms, administrative office areas, living facilities and business areas. To track the progress and ensure immediate feedback. The lead unit, as the main force of the publicity of the Asian Winter Games during the ice and snow season, must shoulder the responsibility, supervise the responsible units, summarize the work results in time and feed back to the Publicity Department of the Executive Committee of the Asian Winter Games.