On October 21, 2023，the Publicity Department of the Executive Committee of the Asian Winter Games held a work promotion meeting. Lan Feng, a Member of the Standing Committee of Harbin Municipal Committee and director of the Publicity Department of the Executive Committee of the Asian Winter Games, presided over the meeting and delivered a speech. Liu Zongwei, Executive Vice Minister of the Harbin Publicity Department, Deputy Director of the Publicity Department of the Executive Committee, and Yang Zhongping, Vice Minister of the Harbin Publicity Department, attended the meeting.

The meeting listened to reports on nominating leaders of call campaign of the Asian Winter Games, the location selection of the main media center, the overall publicity work, and deployed the key work of the next stage.

The meeting pointed out that the 9th Asian Winter Games in 2025 was a major political task, and all departments should deeply understand the importance of publicity work for the Asian Winter Games, adhere to the professional, efficient and excellent work requirements, and do a good job of publicity work of the Asian Games with a high sense of political responsibility and historical mission.

For the overall program of the Asian Winter Games publicity work, the meeting emphasized that all departments should do a good job of the Asian Winter Games publicity work under the basic principles of integrated planning, internal and external linkage, standardized reporting, and comprehensive efforts. It is important to build an all-round, multi-dimensional, and internationalized publicity system for the Asian Winter Games so that we can promote the Asian Winter Games news in social, cultural, aesthetics areas with high quality. For the workflow of the approval of call campaign, the meeting pointed out that it was necessary to ensure that the approval process was concise and efficient. At the same time, renowned experts can be invited to provide scientific advice to ensure that the submissions are global, artistic, and innovative. For the site selection of the main media center, all departments should do a good job of project evaluation and calculation by the requirements of "simple, safe, and wonderful". Building a home for the media and broadcasters of the Asian Winter Games can contribute to the success of the Harbin Asian Winter Games.