On September 6, the signing ceremony of the official partner of the 9th Asian Winter Games in 2025 was held at the Harbin Grand Theater. The 9th Asian Winter Games Organizing Committee and Geely Holding Group signed a contract. Wang Hesheng, Vice Chairman and Secretary General of the Asian Winter Games Organizing Committee, attended the ceremony. Li Donghui, CEO of Geely Holding Group, delivered a speech. Wang Tieli, Deputy Secretary General of the Asian Winter Games Organizing Committee, Yao Weili, Deputy Secretary-General of the Asian Winter Games Executive Committee, Xu Mengtao, the champion of women's aerials in freestyle skiing at the Beijing Winter Olympics, and Gao Tingyu, the champion of men's 500 meters in speed skating at the Beijing Winter Olympics, attended the ceremony.

As the official partner of the 9th Asian Winter Games in 2025, Geely will officially launch the Asian Winter Games strategy of "Ice and Snow Dream, Geely Goes Together", fully carry forward the experience of serving the Hangzhou Asian Games, provide high-quality vehicle guarantee services, participate in the publicity and promotion activities of the Asian Winter Games, create a green Games with full-link low-carbon practices, support the intelligent Games with high-precision and cutting-edge technology, and empower the Games with all-round industrial, economic and cultural cooperation, and contribute wisdom and strength to the successful holding of the Asian Winter Games.

As another international ice and snow event held in China after the Beijing Winter Olympics, the 9th Asian Winter Games in 2025 will not only showcase the style of Asian ice and snow athletes, but also promote cultural exchanges and enhance people's friendship. The Asian Winter Games Organizing Committee will work together with all official partners in accordance with the requirements of “simple, safe and exciting” to hold the games, and go hand in hand to fully present to the world a sports and cultural event that shows Asian style, Chinese style, Heilongjiang characteristics and the charm of the ice city.