On April 7, news and publicity coordination Meeting for the 300-day countdown to the 9th Asian Winter Games in 2025 was held at the Heilongjiang Provincial Party Committee Publicity Department. The meeting brought together representatives of several departments of the Executive Committee of the Asian Winter Games, China Unicom and a number of central, provincial and municipal media, who listened to the latest progress of the preparation of the countdown celebration activities marking 300 days to the start of the Games, and made in-depth and detailed planning on how to improve the quality and effectiveness of the publicity of the event.

At the meeting, the News Publicity and Media Operation Department, the Information Technology Department, the Games Service Department and relevant personnel in charge of the Executive Committee of the Asian Winter Games introduced the progress of the work and the specific work arrangement of the publicity within their respective responsibilities for organizing celebration activity marking 300 days to the start of the Games, and gave a brief introduction to the preparation work for a green, smart and low-carbon game.

The meeting invited representatives from Xinhua News Agency, People's Daily, China Media Group and other central media, as well as a number of provincial and municipal media, who made detailed analysis respectively on the planning and pubilicity of 300-day countdown to Asian Winter Games. They all said that the countdown activity plays a pivotal role in creating the atmosphere of the Asian Winter Games and delivering a successful Asian Winter Games. As the main force of information dissemination, they will make every effort to do a good job in relevant reports, so that ice and snow sports fans from all over the country and even the whole Asia will have a more comprehensive and in-depth understanding of the 9th Asian Winter Games in 2025, and attract more attention for the event. They will also make contributions as reporters to improve Harbin's urban influence and reputation. Meanwhile, the 300-day countdown to the Asian Winter Games will be taken as an opportunity to vigorously promote the image of Harbin as the city of Winter Olympic champions, record important landmark moments in the preparation process of the Games, and constantly stimulate the enthusiasm and expectation of the people for the Games.

The meeting emphasized that all participants must further improve their ideological understanding. In particular ,especially the media should carefully plan and arrange, organize professional editing teams, give full play to the advantages of traditional and new media communication, and use H5, graphics, short videos and other forms to focus on creating high-quality integrated media communication products through focused, interactive and fragmented communication methods, to ensure that interviews are organized in an orderly manner, reporting topics are accurate, publicity focuses are highlighted, reports are grand, and create a festive and warm atmosphere that reflects the spirit of the general public to welcome, participate in, and share the Games.