Since 2013, Harbin has independently participated in and established a museum at China (Shenzhen) International Cultural Industry Fair. After more than a decade of development, Harbin Cultural Industry Exhibition Hall has continuously made progress in terms of the scale, number of visitors, level of specialization, and transaction results. Now, it has become a beautiful business card for showcasing the achievements of Harbin's cultural industry development to the outside world.

The Harbin Exhibition Hall of the 20th China (Shenzhen) International Cultural Industry Fair in 2024 is designed with strongly European style, and the exhibition area is divided into four sections: "Charming Four Seasons", "Burning Asian Winter", "Creative Empowerment", and "Cultural and Creative Handcrafts". Through physical exhibitions, pictures and images, VR virtual, product sales, on-site interaction and other exhibition methods, it comprehensively showcases the new products, models, and formats of Harbin's creative design industry development that is integrated with ice and snow economy, and characteristic cultural tourism after the popularity of ice and snow tourism.

This year, Harbin exhibition hall features five highlights as follows

I. Gathering of well-known enterprises. The exhibition hall highlights the advantages of Harbin's ice and snow economy and characteristic cultural and tourism development. The National Cultural Industry Demonstration Base Harbin Modern Cultural Tourism Investment Group, along with its leading cultural and tourism enterprises such as Ice and Snow World and Sun Island, as well as well-known enterprises such as Jintai Technology, IWEIER Technology, Polar Park, and Longyue Cultural and Tourism, will participate in the exhibition, so that visitors may enjoy ice and snow tourism and characteristic cultural and creative products in a one-stop manner in Harbin.

II. Blessing from "top tier celebrities" of Asian Winter Games. The mascots of the 9th Asian Winter Games, "Binbin and Nini", appeared at the Harbin Exhibition Hall, interacting and checking in with visitors. There are more than 100 sets of exquisite and unique Asian Winter Games licensed products with different shapes prominently displayed in the venue, and the meanings of the exclusive logo in Asian Winter Games, such as emblem, mascot, slogan, color system, core graphics are comprehensively displayed on the video, thus creating a festive and warm atmosphere of "All People Welcome Asian Winter Games and Strive For A New Journey".

III. Significant creative achievements. The achievements of creative design empowering featured cultural tourism, green food and other aspects will be intensively displayed in the venue, including Harbin Creative Design Center, Heliang Agriculture, Health Agriculture and Animal Husbandry, Ice Cream from Heilongjiang Provincial Institute of Traditional Chinese Medicine and other new creative empowering products will comprehensively unveil. The products such as Modern Popsicle, Xiaoyuan Corn, and Coarse Grain Congee will fully meet the visitors’ demand for the exhibition, which is not only beautiful, funny, but also delicious.

IV. Gathering of top cultural and creative products. The popularity of Harbin ice and snow tourism has ignited the sales of cultural and creative products. Hottest products such as Sofia Church refrigerator stickers developed by Longyue Culture and Tourism Company, Binbin Politeness Gold Award - Harbin Polar Park Taoxue Penguin, and Shangjing Kiln from Harbin Normal University will make their debut at the Fair, meeting the thirst of visitors from all over the country for Harbin cultural and creative products.

V. Breakthrough in traditional culture. The intangible cultural heritage, time-honored brands, and arts and crafts will be highlighted to promote the creative transformation and innovative development of excellent traditional culture. Works such as printmaking at the Harbin Pharmaceutical Art Museum, Northern fish skin embossed embroidery painting, Jiaju hand-painted painting, porcelain carving murals from Harbin University, ice cream porcelain, and rime pottery will be intensively displayed. The traditional culture will be brought to life by conducting on-site diverse immersive and distinctive activities such as live performance of inheritors of intangible cultural heritage, interactive experiences, popular science education, and a combination of virtual and real activities.